Networking in the 21st Century and beyond will make you appreciate all of the new apps and technologies that you have so painstakingly put your entrepreneurial energy into learning. And the merger of mobile technology and social media will further unite you, anywhere on the planet with who might have a shared interest.
Mobile currently drives over 50% of all e-commerce traffic and according to experts in the field of social media, more people own a mobile device than a toothbrush these days. The recent purchase of DirecTV by AT&T, not only changes the landscape of television, it also gives mobile users even more access to videos on their cellphone. So should you become acquainted with how to make this technology your best friend, knowing that 90% of buyers trust peer recommendations over other kinds of advertising? Absolutely!
You cannot open a magazine or walk into a general retail outlet without cruising through the wearable technology section. Everything on the planet will soon be realized in real-time by the world at large not merely because of apps like Twitter, but because of accessories that never leave your sight.
How refreshing to say goodbye to the old marketing model of product, place, price and promotion and embrace the four “C’s” of digital marketing: creating, curating, connecting and culture.
So let’s concentrate on how to execute the 4 “C’s” of the digital age effectively so that your social network gives you a healthy ROI.
First, creating content that will keep both your prospects and clients engaged in your brand is essential. Did you know that the attention span of the average person is approximately 7 seconds? Scientists have clocked the attention span of a goldfish at 8 seconds…so now you know what you’re up against!
Here’s a tip regarding the medium of content that will be leading the pack in the short term. By 2018, video will account for over 2/3 of mobile usage. Start learning how to use video marketing effectively or find someone you know, like and trust to create the vision you want to share with the world…oh, and keep it short.
Next (and this was a topic I addressed in a previous issue of Applaud Women Magazine), be a constant curator of information. What can you include in your marketing material that will bring your community closer to you and your brand? If you have taken the time to get to know them, you will already have an idea. An app that many local police departments now use to unite neighborhoods is called Nextdoor (www.nextdoor.com). Supplying your community with added value is a must.
The third “C” is that of connection. Where does your community live on social media? An interesting fact is that the up and coming “digital natives” born about 1997 or later are the first generation to grow up with a globally connected supercomputer in their hands. Both the digital natives and millennials (born between 1981 and 2000) are not interested in hearing a product pitch! This generation of buyers are all about developing deeper connections first, a premise that I enthusiastically applaud! Regardless of the advancements in technology, community will always be built on similar goals, interests and like-mindedness. If you listen first, transactions will occur organically.
Finally, what is the culture of your brand? What do you stand for? Are you out looking for community or are they looking for you because they believe in the values you embrace? Over 50% of the world’s population is under 30 years old and the new LinkedIn age is 13. 96% of millennials have joined a social network and the fastest growing segment on Facebook are females between the ages of 55-65. So just based on these demographics alone, who do you want to reach?
The world is your oyster!